Which of the Following Statements Is Correct

question 35

Multiple Choice

Which of the following statements is correct?

• A)The use of Census data is especially useful and cost-effective in targeted marketing.
• B)Census data are considered more reliable than data collected via direct consumer surveys because people are more likely to provide accurate responses to government census takers.
• C)While the use of census data in targeting marketing can provide relatively accurate information, experience has shown that it has the disadvantage of increasing marketing costs by a substantial amount.
• D)While census data are considerably less expensive than data obtained via direct consumer surveys, they are also considerably less reliable.

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Definitions:

Media Impressions

A measure of the number of times content is displayed or viewed, regardless of clicks or engagement, used in advertising and media planning.

PR Impact

The effect or influence that public relations activities have on public opinion, brand reputation, or an organization's objectives.

Pro Bono

Professional work undertaken voluntarily and without payment as a public service, especially in legal contexts.

Edward Bernays

Known as the father of public relations, he was an influential figure in the early 20th century who applied psychological principles to advertising and public relations.