When Using Expert Opinion,consumer Surveys,test Marketing,and Price Experiments to Analyze

question 40

True/False

When using expert opinion,consumer surveys,test marketing,and price experiments to analyze consumer behavior,managers must consider whether the answers given in these formats represent actual market behavior.

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Definitions:

Power Distance

A cultural dimension that describes how power is distributed and the extent to which the less powerful accept and expect that power is distributed unequally.

Uncertainty Avoidance

The extent to which individuals or cultures are uncomfortable with ambiguity and strive to minimize uncertainty through strict rules and rituals.

Individualism-collectivism

A cultural dimension that describes the degree to which people in a society are integrated into groups or consider themselves independent and self-reliant.

Culture

A shared set of beliefs, values, and patterns of behaviour common to a group of people.