Examlex
Which of the following statements about work attitudes and behaviour is FALSE?
Direct Marketing Channel
A marketing approach that allows businesses to communicate directly with the customer, with no intermediaries involved.
Quick Response System
A management strategy aimed at reducing lead times across the supply chain to respond swiftly to customer demands.
Marketing Philosophy
A fundamental belief or approach guiding the marketing strategy of a business, focusing on satisfying customer needs.
Vertical Marketing Systems
A coordinated approach to distribution and marketing designed to bring products from production to the consumer through a unified channel of distribution.
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