The Uncomfortable Tension Felt When Our Behaviour and Attitudes Are

question 107

Multiple Choice

The uncomfortable tension felt when our behaviour and attitudes are inconsistent with each other is called:

• A)neglect.
• B)cognitive dissonance.
• C)cognitive distance.
• D)emotional intelligence.
• E)cognitive justification.

---

Definitions:

Brand Heritage

Describes the legacy and history of a brand, contributing to its identity and consumer perception.

Brand Equity

The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.

Consumers

Individuals or groups who purchase goods or services for personal use and not for manufacturing or resale.

Promise

A declaration or assurance that one will do something or that a particular thing will happen.