Examlex
If desired spending exceeds output,then firms:
Central Route
A method of persuasion that involves thoughtful consideration of the arguments and content of a message.
Emotional Cues
Subtle signals indicating someone's emotional state, often communicated through facial expressions, voice tone, or body language.
Attraction
In social psychology, an attitude of liking or disliking (negative attraction).
Fear Appeal
A persuasive communication strategy that aims to elicit fear in order to influence attitudes, intentions, and behaviors.
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