The Art and Science of Choosing Target Markets and Building

question 116

Multiple Choice

The art and science of choosing target markets and building profitable relationships with them is called ________.

• A)marketing management
• B)positioning
• C)segmentation
• D)selling
• E)societal marketing

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Definitions:

Generation X

The demographic cohort following the baby boomers, typically defined as individuals born from the early-to-mid 1960s to the early 1980s.

Generation Y

A demographic cohort also known as Millennials, typically defined as people born from the early 1980s to the mid-1990s to early 2000s.

Alley Cropping

An agroforestry practice where crops are planted between rows of trees to enhance productivity and environmental benefits.

Conventional Tillage

A farming practice that involves plowing the soil to prepare for sowing seeds, often leading to soil erosion and loss of nutrients.