Dollarama Stores Focus on Serving Buyers Who Have Relatively Modest

question 71

Multiple Choice

Dollarama stores focus on serving buyers who have relatively modest means. This is an example of ________.

• A)convenience
• B)value pricing
• C)market segmentation
• D)target marketing
• E)value packing

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Definitions:

FMOT

The "First Moment of Truth," which refers to the critical moment when a consumer encounters a product on a store shelf and makes a purchase decision.

Social Commerce

The integration of social media platforms and e-commerce functionalities to drive online sales and interactions with customers.

Microblogs

Short-form blog posts or updates published on a platform that allows users to share small pieces of content like tweets or status updates.

Deal Aggregators

Websites or applications that compile and list deals from various merchants, offering users easy access to discounts and promotions.