Building and Maintaining Profitable Value-Laden Relationships with Satisfied Customers of a Company

question 23

Multiple Choice

Building and maintaining profitable value-laden relationships with satisfied customers of a company is called ________.

• A)customer lifetime value
• B)customer perceived value
• C)customer relationship management
• D)database marketing
• E)societal marketing

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Definitions:

Impact

The significant or lasting effect that something, particularly a significant change, has on a situation, process, or state.

Assessing Change

The process of evaluating or determining the extent, significance, or effects of alterations in a given situation or environment.

Measurable Outcomes

Specific, quantifiable results that can be used to evaluate the success or impact of an activity or project.

Methods Section

Part of a research paper or report that describes the procedures or techniques used to gather and analyze data.