AmazonCom Leverages Relationships with Its 35 Million Customers by Offering

question 120

Multiple Choice

Amazon.com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other product items. Based on previous purchase history, the company recommends related CDs, books, or videos that might be of interest. This helps Amazon.com capture a greater ________.

• A)value proposition
• B)customer ownership
• C)share of customer
• D)social network
• E)customer base

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Definitions:

Art Shop

An art shop is a retail establishment specializing in the sale of artwork, including paintings, sculptures, and other decorative items, often catering to collectors and art enthusiasts.

Production

The process of creating goods or services through the combination of labor, materials, and capital.

Bushels

A measurement of volume mainly used in the United States for quantifying agricultural products.

Diminishing Returns

A principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, cannot continue to increase if other variables remain at a constant.