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Afia, a team leader in charge of customer relationship management, is planning strategies for improving the profitability of her firm's least profitable but loyal customers. She is also examining methods for "firing" customers in this group who cannot be made profitable. To which of the following customer relationship groups do these customers belong?
Disciplinary Action
Measures taken by an organization against an employee who has violated company policies or failed to meet expected standards of conduct.
Conciliation and Mediation Services
Services focused on resolving disputes between parties through mutual agreement, without resorting to legal action.
Union Members
Individuals who belong to a labor union, an organized association of workers formed to protect and further their rights and interests.
Visible Minorities
Refers to groups of people who are not of the dominant race in a given society and who are recognizable by their distinct physical characteristics.
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