The Art and Science of Choosing Target Markets and Building

question 116

Multiple Choice

The art and science of choosing target markets and building profitable relationships with them is called ________.

• A)marketing management
• B)positioning
• C)segmentation
• D)selling
• E)societal marketing

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Definitions:

Hostile

Showing or feeling opposition or dislike; unfriendly or adversarial in behavior or attitude.

Kinship Care

The practice of family members, relatives, or close friends taking care of children when their parents are unable to do so.

Foster Care

When a person (usually a child) is cared for by someone other than the parents.

Neglect

A form of abuse where a caregiver fails to provide adequate care, support, or attention, leading to potential harm or lack of fulfillment of needs.