Which of the Following Is Determined by a Customer's Personal

question 49

Multiple Choice

Which of the following is determined by a customer's personal evaluation of the benefits and costs of a market offering relative to those of competing offers?

• A)customer-perceived value
• B)customer satisfaction
• C)customer-perceived performance
• D)customer relationship management
• E)market segmentation

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Definitions:

Cognitive Therapy

A type of psychotherapy focused on modifying dysfunctional emotions, behaviors, and thoughts through systematic procedures.

Contingency Contract

A contract format commonly used in behavioral economics and psychology, specifying the delivery of rewards or consequences contingent on the performance of the desired behavior.

Behavioral Change

Refers to the process of transforming or modifying human behaviors, often aimed at adopting more desirable or healthful habits, through various psychological and intervention strategies.

Reinforcements

In behaviorism, any event that strengthens or increases the likelihood of a behavior being repeated, which can be positive (adding a desirable stimulus) or negative (removing an aversive stimulus).