FedEx Offers Its Customers Fast and Reliable Package Delivery

question 160

Multiple Choice

FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these aforementioned benefits against the monetary and psychic costs of using the service, they are acting upon ________.

• A)loyalty
• B)relationship marketing
• C)customer-perceived value
• D)social relationships
• E)a societal marketing campaign

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Definitions:

Management Training

Programs aimed at enhancing the abilities of managers and potential managers to improve productivity and effectiveness in an organization.