Which of the Following Is the Term for Customers Who

question 26

Multiple Choice

Which of the following is the term for customers who make repeat purchases and tell others about their positive experiences with a product or service?

• A)satisfied customers
• B)customer evangelists
• C)butterflies
• D)full partners
• E)social customers

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Definitions:

Defects

Imperfections or faults in a product that detract from the product's value or functionality.

Services

Intangible products that provide value or fulfill the needs of customers, such as consulting, maintenance, or education.

Total Quality Management

A comprehensive management approach focusing on continuous improvement in all functions of an organization to achieve high-quality products and services.

Internal Customers

Employees or departments within an organization that rely on the support of another individual or department to fulfill their job duties.