Stew Leonard, Owner/operator of Supermarkets, Reacts Adversely to Losing a Single

question 139

Multiple Choice

Stew Leonard, owner/operator of supermarkets, reacts adversely to losing a single customer sale. He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if he or she remains in the area. This is an illustration of ________.

• A)share of customer
• B)market share
• C)profitability
• D)customer lifetime value
• E)market share maintenance

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Definitions:

Multiple Births

Refers to the occurrence of more than one offspring, such as twins or triplets, born from the same pregnancy.

Sperm

The male gamete or reproductive cell that is capable of fertilizing the female ovum or egg to produce offspring.

Cervix

The cervix is the lower part of the uterus in the female reproductive system, connecting the uterus to the vagina.

Fallopian Tube

A pair of tubes along which eggs travel from the ovaries to the uterus in the female reproductive system.