AmazonCom Leverages Relationships with Its 35 Million Customers by Offering

question 120

Multiple Choice

Amazon.com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other product items. Based on previous purchase history, the company recommends related CDs, books, or videos that might be of interest. This helps Amazon.com capture a greater ________.

• A)value proposition
• B)customer ownership
• C)share of customer
• D)social network
• E)customer base

---

Definitions:

Tornado Chart

A type of bar chart where variables are displayed horizontally, typically showing the impact of variables in a sensitivity analysis.

Crystal Ball

In a figurative sense, a tool or method used to predict future events or outcomes, often associated with uncertainty.

Sensitivity Information

Data that reveals how changes in input variables affect the outcome of a model or system, often used in the context of risk analysis.

Cumulative Profit

The total amount of profit or loss generated over a specific period of time, taking into account all revenues and expenses up to that point.