Marketers Should Look Beyond the Attributes of the Products and Services

question 5

True/False

Marketers should look beyond the attributes of the products and services they sell to also create brand experiences for consumers.

---

Definitions:

Racially Diverse

Characterized by the inclusion of people from a variety of racial and ethnic backgrounds.

Same-Sex Couples

Two people of the same gender who are involved in a romantic relationship, recognized in varying legal, social, and cultural contexts.

Digital Media

Varied forms of media content (such as text, audio, video, and graphics) that are stored in digital format and accessible through digital devices and platforms.

PR Practitioner

A professional who manages communication between an organization and its publics to build, manage and sustain a positive image.