Big Mike's Health Food Store Sells Nutritional Energy-Producing Foods

question 49

Multiple Choice

Big Mike's Health Food Store sells nutritional energy-producing foods. The price of the products sold varies according to individual customer accounts and situations. For example, long-time customers receive discounts. This strategy is an example of ________.

• A)promotional pricing
• B)cost-plus pricing
• C)dynamic pricing
• D)value pricing
• E)penetration pricing

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Definitions:

Conditioning

A technique of changing behavior whereby a person begins to link a behavior they desire with a stimulus that was once not related to it.

Collectivism

A social and cultural value that emphasizes the importance of groups and communities over individual achievement and interests.

Individualism

A perspective in social sciences that favors the autonomy of the individual over regulation by group norms or state laws.

Personal Privacy

The right of an individual to keep their personal information out of public view and to have control over their own personal data and the way it's used.