Today's Consumers Do Not Need to Rely on Marketer-Supplied Information

question 92

Multiple Choice

Today's consumers do not need to rely on marketer-supplied information about products and services because they can use ________ to seek out a wealth of information.

• A)public relations
• B)direct marketing
• C)the Internet and other technologies
• D)mass market media
• E)informative advertising

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Definitions:

Timely

Refers to something done or occurring at a favorable or useful time; prompt.

Assent

Agreement or approval, typically given formally or officially, to a proposition or contract terms.

Offeree

The person or party to whom an offer is made, especially in contract law.

Offeror

The party in a contractual agreement who makes an offer to enter into a contract, awaiting acceptance by the offeree.