Digital Technology Present Which of the Following Problems for Marketers

question 128

Multiple Choice

Digital technology present which of the following problems for marketers?

• A)Consumers are watching less television.
• B)Consumers have difficulty attending to specific advertising messages due to advertising clutter.
• C)Audiences are less interested in media consumption.
• D)Consumers have more choices about what to watch or not watch.
• E)Television advertising is becoming more expensive.

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Definitions:

Problem Centred

Focused on identifying and resolving issues or challenges in a specific context or scenario.

Core Self-Evaluation

A personality trait concept that reflects fundamental assessments individuals make about their self-worth and capabilities.

Self-Appraisal

The process through which an individual evaluates their own work performance, achievements, and areas for improvement.

Conditioning Process

The conditioning process is a method of behavioral training in which a response becomes more frequent or predictable due to reinforcement with a stimulus.