Which of the Following Are Major Categories in the Promotion

question 141

Multiple Choice

Which of the following are major categories in the promotion mix?

• A)advertising, sales promotion
• B)sales promotion, positioning
• C)positioning, public relations
• D)positioning, advertising
• E)advertising, indirect marketing

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Definitions:

Divisional Autonomy

The degree of independence granted to separate divisions within a company, allowing them to make decisions without central approval.

Goal Congruence

The alignment of individual goals with the overall objectives of the organization, essential for organizational effectiveness and motivation.

Selling Division

The division or segment within a company that is responsible for selling the company's products or services.

Performance Measurement

The process of evaluating the efficiency and effectiveness of actions by comparing actual results to intended or planned outcomes.