Which of the Following Is a Factor in the Changes

question 39

Multiple Choice

Which of the following is a factor in the changes occurring in today's marketing communications?

• A)Mass markets have consolidated, and marketers are shifting towards mass marketing.
• B)Improvements in communication technologies are changing how companies and customers communicate with each other.
• C)Companies sometimes invest millions of dollars in the mass media.
• D)Mass media no longer capture the majority of promotional budgets.
• E)Consumers tend to make rash decision based on impulse.

---

Definitions:

Centimeters

A unit of length in the metric system, equal to one hundredth of a meter.

Calories

Units of energy measurement used to quantify the amount of energy provided by foods and beverages.

Linearly

In a manner involving straight lines or in direct proportion.

Correlation

An index quantifying how two variables co-vary, showing both how strong their link is and in what manner they are related.