Which of the Following Statements Does Not Describe Direct Marketing

question 65

Multiple Choice

Which of the following statements does not describe direct marketing?

• A)Direct marketing is interactive.
• B)Direct marketing is customized to the target audience and immediate.
• C)Messages are directed at the mass public audience in direct marketing.
• D)Direct marketing allows a dialogue between the marketing team and the consumer.
• E)Building one-to-one customer relationships is a key benefit of direct marketing.

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Definitions:

Domain-specific Adaptation

Adaptations or adjustments that are specific to particular areas or fields of activity.

Domain-general Adaptation

A concept referring to the ability or process of adjusting or conforming across various areas or situations, not limited to a specific field or domain.

Controlled Process

A type of cognitive processing that requires deliberate, effortful attention and is often contrasted with automatic processes.

Adaptations

Attributes that improve an individual’s prospects for survival and reproduction.