Digital Technology Present Which of the Following Problems for Marketers

question 128

Multiple Choice

Digital technology present which of the following problems for marketers?

• A)Consumers are watching less television.
• B)Consumers have difficulty attending to specific advertising messages due to advertising clutter.
• C)Audiences are less interested in media consumption.
• D)Consumers have more choices about what to watch or not watch.
• E)Television advertising is becoming more expensive.

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Definitions:

Narcolepsy

A disorder involving sudden and unpredictable daytime attacks of sleepiness or lapses into REM sleep.

Sleepiness

Sleepiness is the state of feeling drowsy or tired, often leading to a decreased ability to remain awake and alert.

Unpredictable

The quality of being unable to be predicted or foreseen, often leading to uncertainty or surprise.

Suprachiasmatic Nucleus

A region in the brain's hypothalamus responsible for controlling circadian rhythms, which are the body's internal biological clock.