________ Is the First Step in Creating Effective Advertising Messages-Deciding

question 137

Multiple Choice

________ is the first step in creating effective advertising messages-deciding what general message will be communicated to consumers.

• A)Eliminating advertising clutter
• B)Message strategy
• C)Media opportunity
• D)Rewarding consumers
• E)Selecting the medium

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Definitions:

Coupon Rate

The annual interest rate paid by a bond relative to its face or par value, which the bondholder receives.

Preferred Stock

A class of ownership in a corporation that has a higher claim on its assets and earnings than common stock, typically with fixed dividends.

Tax Considerations

The factors concerning the tax implications of any financial decision, investment strategy, or transaction, which can affect the overall benefit or cost to an individual or business.

Risk Tolerance

An individual's or financial entity's capacity to endure loss or volatility in investment value while attempting to achieve investing goals.