In Its Advertisements, Timex Promotes Its Affordable and Sturdy Watches

question 63

Multiple Choice

In its advertisements, Timex promotes its affordable and sturdy watches. Fossil emphasizes style and fashion in its advertisements, while Rolex stresses luxury and status. These are all examples of ________ appeals.

• A)creative
• B)meaningful
• C)believable
• D)entertainment
• E)distinctive

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Definitions:

Preferred Stock

A class of stock issued by a corporation that bears preference rights, such as a preference to dividends before common stockholders.

Financing Activities

Transactions and events that affect long-term liabilities and equity of a company, such as issuing shares or taking loans.

Investing Activities

Refers to the acquisition and disposition of long-term assets and other investments not included in cash equivalents.

Free Cash Flow

The amount of operating cash flow available to a company after it purchases the property, plant, and equipment necessary to maintain its current operations, computed as cash flows from operating activities less cash used to purchase property, plant, and equipment.