Using Priceline

question 146

Multiple Choice

Using Priceline.com, would-be buyers can bid for airline tickets, hotel rooms, rental cars, cruises, and vacation packages. It is then up to sellers to decide whether or not to accept an offered bid. This is an example of ________.

• A)social media
• B)online marketing
• C)viral marketing
• D)content sponsorship
• E)branded web community

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Definitions:

Model

An abstract representation of a system or process, used to simulate and predict behavior or outcomes.

Applicable

Relevant or appropriate in a particular situation, condition, or context.

World Population

The total number of humans currently living on Earth, estimated through censuses and statistical models.

Linear Model

A statistical approach for modeling the relationship between a scalar dependent variable and one or more independent variables by fitting a linear equation.