Which of the Following Is Most Likely True About a Global

question 56

Multiple Choice

Which of the following is most likely true about a global organization?

• A) Worldwide policies are planned by top corporate management.
• B) Global operating units report to international division chiefs.
• C) Executive training is restricted to domestic operations.
• D) Employees are recruited exclusively from the home country.
• E) It considers itself a national marketer that sells abroad.

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Definitions:

Consumer Ethnocentrism

Consumer Ethnocentrism is the belief held by consumers that products from their own country are superior to those from other countries, influencing their purchasing decisions.

Xenophobia

A fear or hatred of strangers or foreigners, often manifesting in discriminatory attitudes or actions.

Nationalism

A political ideology centered on achieving and maintaining self-governance and full sovereignty for a cultural or ethnic group.

Currency Exchange Rate

The price of one country’s currency expressed in terms of another country’s currency.