Explain the Whole-Channel View of the Distribution Process

question 69

Essay

Explain the whole-channel view of the distribution process.

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Definitions:

Hofstede

A framework for cross-cultural communication developed by Geert Hofstede, which identifies six cultural dimensions that influence behavior in the workplace.

Dimensions Of Culture

The various aspects that determine the values, beliefs, behaviors, and communication styles of a specific culture.

Parent Country

The nation where a multinational company is headquartered or originally established.

Host Country

The country in which a multinational company operates a facility or office outside of its home country.