The BCG Growth-Share Matrix Classifies Four Types of SBUs

question 137

Multiple Choice

The BCG growth-share matrix classifies four types of SBUs. They are ________.

• A)product, price, promotion, and placement
• B)sales, market share, price, and promotion
• C)stars, cash cows, question marks, and dogs
• D)planning, organizing, leading, and controlling
• E)market penetration, market development, product development, and diversification

---

Definitions:

Simple Structure

An organizational form characterized by low complexity, few layers of management, and a loose division of labor.

Professional Bureaucracy

An organizational structure characterized by highly specialized jobs and a strong reliance on trained professionals to make decisions.

Machine Bureaucracy

An organizational structure characterized by a high degree of formalization and centralized decision-making.

Adhocracy

An organizational structure that is flexible and adaptable, characterized by a lack of formal hierarchy and the ability to quickly respond to changes.