The Four Ps Concept Takes the Seller's or Marketer's View

question 48

Multiple Choice

The four Ps concept takes the seller's or marketer's view of the market. What are the buyer's four Cs?

• A)convenience, cost, competition, and communication
• B)customer solution, customer cost, convenience, and communication
• C)customer solution, customer satisfaction, convenience, and communication
• D)customer satisfaction, customer value, convenience, and customer relationships
• E)customer solution, customer value, convenience, and communication

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Definitions:

Trait Observability

Pertains to how easily an individual's personality traits can be perceived and recognized by others.

Psychological Definition

A definition that pertains to concepts, processes, or phenomena within the domain of psychology, the science of mind and behavior.

Trait Visibility

The extent to which a personality trait is observable or detectable by others in social contexts.

Self-Monitoring

The practice of observing and regulating one's own behavior in social situations to fit social norms or achieve personal goals.