Paul Pendergraff Has Identified a Group of Potential Customers Who

question 159

Multiple Choice

Paul Pendergraff has identified a group of potential customers who seem to respond in a similar way to a series of magazine and radio advertisements for his company's product. Paul has identified a(n) ________.

• A)target market
• B)market segment
• C)market
• D)market position
• E)undefined niche

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Definitions:

Cultural Ideals

The values, beliefs, and practices considered desirable or exemplary within a culture.

Psychologically Healthy

Pertaining to a state of mental well-being in which an individual realizes their own abilities, can handle normal stresses of life, can work productively, and is able to contribute to their community.

Ethnocentric

The belief in the inherent superiority of one's own ethnic group or culture, often at the expense of understanding or respecting other cultures.

Bioscience Approach

A method of studying biological processes and organisms through rigorous scientific inquiry and experimentation.