Peter Cramer Is Constantly Involved in Evaluating the Results of Marketing

question 131

Multiple Choice

Peter Cramer is constantly involved in evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained. Peter's current work is most accurately classified as ________.

• A)marketing control
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)strategic control

---

Definitions:

Ethics Of Care

A moral theory emphasizing the importance of interpersonal relationships and compassion as fundamental to ethical decision-making.

Code Of Ethics

A written set of guidelines issued by an organization to its workers and management to help them conduct their actions in accordance with its primary values and ethical standards.

Firm

A business entity, often used to denote a partnership or a corporation engaged in professional services.

Ethics Of Care

A moral philosophy emphasizing the importance of interpersonal relationships and care as a fundamental aspect of human life.