________ Is the Process of Developing and Maintaining a Strategic

question 33

Multiple Choice

________ is the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.

• A)Strategic planning
• B)Annual market planning
• C)Short-term planning
• D)Long-range planning
• E)Advertising

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Definitions:

World Price

The worldwide market rate of a product or service, shaped by the global conditions of supply and demand.

Import

The act of bringing goods or services into one country from another for sale or use, which can impact domestic markets and industries.

Export

The act of selling goods or services produced in one country to another country.

Opportunity Cost

Represents the value of the best alternative that is forgone when a decision is made.