Business Portfolio Planning Involves Two Steps: ________ and ________

question 74

Multiple Choice

Business portfolio planning involves two steps: ________ and ________.

• A)identifying SBUs; assessing the attractiveness of SBUs
• B)analyzing the current business portfolio; shaping the future business portfolio
• C)identifying internal strengths; identifying external opportunities
• D)conducting a SWOT analysis; establishing marketing controls
• E)identifying growth opportunities; evaluating growth opportunities

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Definitions:

Supportiveness

Supportiveness refers to the quality of providing encouragement, feedback, assistance, and a positive environment that fosters growth and development in others.

Aggressiveness

A behavior characterized by being bold or assertive, often aiming to dominate or control a situation.

Uncertain

The state of having incomplete knowledge or information, making outcomes or future events unpredictable.

Trust

Trust is the firm belief in the reliability, truth, ability, or strength of someone or something, foundational in both personal relationships and societal functions.