If Under Armour, the Successful Maker of Moisture-Wicking Shirts and Shorts

question 19

Multiple Choice

If Under Armour, the successful maker of moisture-wicking shirts and shorts, considered introducing a line of Under Armour fitness equipment, the company would be considering ________.

• A)marketing controls
• B)market development
• C)diversification
• D)market penetration
• E)product adaptation

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Definitions:

Omitting

The act of leaving out or excluding something, either intentionally or accidentally.

Mobile Connectivity

The capability of devices to connect to the internet or other devices using mobile telecommunications technology.

Personal And Professional Time

The distinction between time allocated for individual, private life and time dedicated to work-related activities.

Ethical Dilemma

An ethical dilemma is a situation in which a person faces conflicting moral principles, making it difficult to decide the right course of action.