The Process of Dividing a Market into Distinct Groups of Buyers

question 28

Multiple Choice

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors is called ________.

• A)market targeting
• B)positioning
• C)marketing strategy
• D)market segmentation
• E)market extension

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Definitions:

Groups

Assemblies of individuals who come together for a common purpose, often to share interests or achieve specific goals.

Expert Power

Influence based on the perception that someone has valuable knowledge or skills in a particular area.

Leadership

The act of guiding or influencing a group towards achieving its goals.

Job Skill

A specific ability or expertise that is required to perform particular tasks in the workplace.