The Four Ps Concept Takes the Seller's or Marketer's View

question 48

Multiple Choice

The four Ps concept takes the seller's or marketer's view of the market. What are the buyer's four Cs?

• A)convenience, cost, competition, and communication
• B)customer solution, customer cost, convenience, and communication
• C)customer solution, customer satisfaction, convenience, and communication
• D)customer satisfaction, customer value, convenience, and customer relationships
• E)customer solution, customer value, convenience, and communication

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Definitions:

Cost Advantage

This is the benefit a company gains when it can produce a product or provide a service at a lower cost compared to its competitors, often leading to higher profit margins.

Core Competency

Fundamental strengths or unique abilities that a company possesses, providing the foundation for its competitive advantages.

Differentiation Advantage

The unique attributes or features a product or service provides that set it apart from competitors, leading to a competitive advantage.

Strategic Plan

A comprehensive blueprint designed by an organization to outline its goals, the strategies to achieve them, and the metrics for tracking progress.