When a Company Positions Its Product, It Must First Identify

question 95

True/False

When a company positions its product, it must first identify possible customer value differences within a market segment that could be the basis of a competitive advantage for the product.

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Definitions:

Multiple Languages

The ability of an individual to speak, understand, read, and write in more than one language proficiently.

Cognitive Process

The mental actions or processes of acquiring knowledge and understanding through thought, experience, and the senses.