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Why Should a Mission Statement Be "Motivating" Instead of Stated

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Essay

Why should a mission statement be "motivating" instead of stated in terms of sales or profits?


Definitions:

Pituitary Gland

The gland that secretes growth hormone, prolactin, antidiuretic hormone, and other hormones.

Androgens

A group of hormones that play a role in male traits and reproductive activity; present in both males and females.

Ovaries

The female reproductive organs responsible for producing eggs (ova) and sex hormones, such as estrogen and progesterone.

Pituitary Gland

is a small, pea-sized gland located at the base of the brain, often termed the "master gland" because it controls the activities of other endocrine glands, influencing growth, metabolism, and reproductive functions.

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