Marketers Are Most Effective When They Appeal to ________ Rather

question 121

Multiple Choice

Marketers are most effective when they appeal to ________ rather than when they ________.

• A)exciting new inventions;use old ones
• B)teenagers;target older people
• C)existing wants;attempt to create new ones
• D)emotions;appeal to actual needs
• E)the mass market;appeal to market segments

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Definitions:

Uncontrollable Muscle Movements

Involuntary, often erratic, muscular actions that cannot be consciously controlled, which may be symptoms of neurological disorders.

Cystic Fibrosis Foundation

An organization dedicated to finding a cure for cystic fibrosis and to improving the quality of life for those affected by the disease through research, advocacy, and support.

Fatal Hereditary Disease

A genetic disorder that is passed down from parents to offspring and leads to death.

Huntington Disorder

A genetic disorder causing the progressive breakdown of nerve cells in the brain, leading to physical and cognitive decline.