Some Firms Define Their Purpose in Narrow Product Terms

question 63

Multiple Choice

Some firms define their purpose in narrow product terms.Others that define their purpose in broad social terms follow ________.

• A)societal marketing
• B)sense-of-mission marketing
• C)consumer-oriented marketing
• D)customer-value marketing
• E)innovative marketing

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Definitions:

Hysterical Disorders

Now more commonly referred to as conversion disorders, these are psychological disorders that involve experiencing or expressing psychological distress through physical symptoms.

Cognitive-Behavioral Theorist

A specialist in a theoretical approach that addresses dysfunctional emotions, maladaptive behaviors, and cognitive processes through a combination of cognitive and behavioral therapies.

Secondary Gains

Advantages or benefits that occur secondary to stated or diagnosed illness, which may contribute to the perpetuation of the illness.

Primary Gain

In psychodynamic theory, the gain people achieve when their somatic symptoms keep their internal conflicts out of awareness.