Examlex
Explain how a firm benefits from using sense-of-mission marketing.
Psychological Power
The influence or control over others' beliefs, emotions, or behaviors through persuasive, charismatic, or leadership abilities, rather than through coercion or force.
Referent Power
A form of power that arises from being admired, respected, or identified with, often leading to influence due to personal traits rather than formal authority.
Expert Power
A form of influence based on the possession of expertise, knowledge, or skill that others need or value.
Valued Information
Information considered to be of significant importance or benefit to its recipients, often influencing decision-making processes.
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