According to the Authors, the Single Most Important Demographic Trend

question 132

Multiple Choice

According to the authors, the single most important demographic trend facing marketers is the ________.

• A)changing age structure of the population
• B)mobility of the population
• C)slowing birth rate
• D)increasing growth in professional jobs
• E)changing structure of the family

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Definitions:

Geographical Structures

Geographical structures group together people and jobs performed in the same location.

International Operations

The business activities and processes that a company conducts outside its home country, including production, marketing, and sales activities.

Specific Cultures

Cultural groups defined by detailed and particular attributes, values, and behaviors distinct to them.

Learning Organisation

Continuously changes and improves using the lessons of experience.