Because of an Expected Increase in Ethnic Populations, Marketers Are

question 144

Multiple Choice

Because of an expected increase in ethnic populations, marketers are likely to place a greater emphasis on ________.

• A)geographic segmentation
• B)targeted advertising messages
• C)mass marketing
• D)mainstream advertising
• E)cause-related marketing

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Definitions:

Self-sufficiency

Self-sufficiency refers to the ability of an individual, community, or nation to meet its needs without external assistance.

Functional Products

Goods designed primarily for their utility and performance rather than their aesthetic qualities.

Achievement-motivated

A characteristic of individuals who are driven by a strong desire to accomplish significant goals, often seeking out challenges and demonstrating persistence.

Services

Intangible activities or benefits provided by one party to another, often in exchange for payment.