________ Is the Systematic Design, Collection, Analysis, and Reporting of Data

question 8

Multiple Choice

________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.

• A)The marketing information system
• B)Marketing research
• C)Exploratory research
• D)Observational research
• E)Causal research

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Definitions:

WAIS

Wechsler Adult Intelligence Scale, a standard test used to measure an adult's intellectual and cognitive ability.

Stanford-Binet

An intelligence test designed to measure five factors of cognitive ability: fluid reasoning, knowledge, quantitative reasoning, visual-spatial processing, and working memory.

Intellectual Disability

A condition characterized by significant limitations in both intellectual functioning and in adaptive behavior, which covers many everyday social and practical skills.

Savant Syndrome

A rare condition in which someone with significant mental disabilities demonstrates certain abilities far in excess of average.