Your Assistant Wants to Use Secondary Data Exclusively for the Current

question 115

Multiple Choice

Your assistant wants to use secondary data exclusively for the current marketing research project. Which of the following statements is false regarding secondary data?

• A)It may not exist.
• B)It may not be relevant.
• C)It may not be impartial.
• D)It is generally more expensive to obtain than primary data.
• E)It may not be current.

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Definitions:

Advanced Techniques

Highly developed skills or methods in a particular field, often requiring specialized knowledge or experience.

Corporate Voice

The unique tone and style of communication that distinguishes a company or brand in its written and spoken messages.

Large Audiences

A significantly sized group of people who gather in person or connect via media to receive information, entertainment, or other content.

Three-Step Process

A methodological approach typically broken into three sequential phases to achieve a task or solve a problem.