Behavioural Targeting, the Practice of ________, Is Being Used by More

question 72

Multiple Choice

Behavioural targeting, the practice of ________, is being used by more and more companies.

• A)tracking customers' activities and rewarding customer loyalty
• B)managing customer relationships
• C)mining and analyzing data from data warehouses
• D)tracking consumers' online movements and using this information to target ads to them
• E)observing and interacting with consumers in their natural environments

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Definitions:

Income Disparity

The uneven distribution of income across different groups within a society.

First Mover

A company that gains a competitive advantage by being the first to market with a new product or service.

Theory of Absolute Advantage

An economic theory proposed by Adam Smith, which suggests that countries should specialize in the production of goods for which they have an absolute advantage.

Theory of Comparative Advantage

An economic principle stating that countries or entities benefit from specializing in and exporting goods for which they have a lower opportunity cost.