To Create Value for Customers and Build Meaningful Relationships with Them

question 5

Multiple Choice

To create value for customers and build meaningful relationships with them, marketers must ultimately ________.

• A)perform thorough ethnographic research
• B)implement marketing intelligence
• C)gain a deep understanding of customers' needs and wants
• D)provide attractive promotions
• E)make consumers loyal

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Definitions:

Traditional

Relating to customs, beliefs, or methods that have existed for a long time without significant change, often passed down from generation to generation.

Means-ends Rationality

A decision-making process focused on efficiently achieving a specific goal.

Desired Outcome

The specific result or achievement one aims to accomplish through a particular course of action or strategy.

Value Rationality

A type of decision-making process where actions are chosen based on a consistent system of values, rather than solely on instrumental, goal-oriented reasoning.