Which of the Following Statements Regarding Marketing Intelligence Is True

question 73

Multiple Choice

Which of the following statements regarding marketing intelligence is true?

• A)Marketing intelligence is privately held information.
• B)The advantage of using competitive intelligence is negligible.
• C)All marketing intelligence is free.
• D)Marketing intelligence is publicly available information.
• E)Marketing intelligence gathering is more focused on gaining insights into consumer activities than competitors' activities.

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Definitions:

Fast And Frugal Heuristics

Decision-making strategies that use minimal information to make quick and efficient decisions.

Gigerenzer

A psychologist known for his work on heuristics and decision making under uncertainty.

Cognitive Power

Refers to the capacity of the brain to perform higher mental processes of reasoning, remembering, understanding, and problem-solving.

Divided Attention

The ability to process two or more responses or react to two or more different demands simultaneously.